When I backpacked through Europe for the first time after college, I often found myself gazing not at the famous paintings in the Louvre or the grandeur of La Sagrada Familia but at European dudes’ sneakers. Especially in Paris and Barcelona, there were so many unfamiliar styles and brands on display that just looked so...cool. Eventually I ducked into a random shop in Florence and came out with a pair of white-and-red Golas that would make me feel much more stylish than I probably was as I sauntered around San Francisco the rest of the summer.