breakingtravelnews.com
04.03.2024
ITB Berlin 2024 the world’s leading B2B trade event is here
ITB Berlin 2024 the world’s leading B2B trade event, inaugurated on the 4th is set to open its doors, showcasing 1,000 exhibitors from 168 countries. Hosted by Oman, this significant gathering in the middle of the travel and tourism industry is anticipated to draw approximately 1,000 international exhibitors and over 160,000 professional visitors from around the globe. Attendees will include global hospitality industry leaders, think tanks, tourism decision-makers, airline and MICE planners, global destination management companies, airline industry, travel technology leaders, international travel influencers, and the leading providers of the world’s best travel technology services. This encompasses a broad spectrum of participants from B2B companies, the cruise industry, and travel technology providers. Amidst growing optimism, the event is poised to celebrate the global tourism industry’s return to pre-pandemic levels of activity. With anticipated growth in 2024, ITB Berlin this year is expected to herald a significant boom, surpassing pre-pandemic levels and marking a new era of expansion and prosperity in the tourism sector.