Destination markeing tips

New Zealand is eager to get its tourism sector back to full-throttle after the country was entirely shut during the pandemic. One way to do this is to attract more tourists beyond the popular December to February months.

“I wouldn’t come here.” That’s the opening of a new ad from from Visit Oslo that promotes the relative ease of Norway’s capital as a tourist destination.

Advertising costs on TV and other mediums are to going to go up this fall as the America’s presidential campaign swings into full gear – and that will impact tourism marketers, too.

Andalusia Tourism launched a campaign on Wednesday warning tourists they’ll fall in love with Spain’s Andalusia region.

MMGY Global has been acquired by EagleTree Capital, a private equity firm. The travel and tourism agency’s previous owner was Peninsula Capital Partners LLC. The terms of the transaction were not disclosed.

Destination DC will be aggressively promoting Washington’s unique attractions and experiences in a $20 million campaign set to launch Wednesday.

Visit North Carolina has launched ‘For Real Fall Colours’, a new new campaign in partnership with its creative agency Luquire. 

Los Angeles Tourism & Convention Board (LA Tourism) has launched its largest ever consumer advertising campaign in the United Kingdom and Ireland.