LVMH tips

Good morning from Skift. It’s Friday, June 14, 2024. Here’s what you need to know about the business of travel today.

LVMH and Accor said Thursday they had signed a deal to speed up the revival of the Orient Express brand.

Football legend Lionel Messi has ditched his Paris Saint-Germain kit for Louis Vuitton as he stars in his first solo campaign for the fashion house’s ‘Horizon’s Never End’ campaign.

I can’t imagine ever tiring of infinity pools, Michelin-starred restaurants, and staff answering my every whim. But from a business perspective, it seems you truly can get too much of a good thing in ultra-luxury hotels and resorts.In the ultra-luxury segment — think names like Aman, Four Seasons, 1Hotel, One&Only, Park Hyatt, Peninsula, Raffles, The Ritz-Carlton, and Six Senses — it can be a mistake to grow a brand’s footprint too fast or widely. After all, luxury is partly about scarcity.

Here are some excerpts from Daily Lodging Report from the past week. Jump to Tuesday, below, for the headline story. If you’re not a subscriber, you should be. Get news on hotel deals, development, stocks, and career moves. Sign up here, now.