Mabrian tips

After a remarkable development in travel & tourism, Gulf Cooperation Council (GCC) countries are committed to build consistency across the region while remaining unique and authentic, as shown by Connecting Travel Insight Report 2024, powered by Mabrian travel intelligence.

Overtourism is a key issue for sustainable destination management. Dealing with the problem starts in measuring seven key dimensions, that according to Mabrian and Phocuswright, contribute decisively to lay the foundations of a long-lasting sustainable strategy, based on data intelligence.

Understanding the shifting trend of traditional wellness travel to active wellness is key to all destinations, in order to develop successful strategies that tap into this segment, whose motivations and interest have changed dramatically after the pandemic. Based on a deep dive into the main demand drivers of wellness travel, Mabrian, world leader in travel intelligence, traces back the evolution of this segment and its key drivers.

The top 10 countries receiving the most travelers generate 84% of Europe’s total aviation emissions. 

Experiential travel as a motive for a holiday has increased by 8 percentage points globally since 2019, with motivations to visit Europe following a similar pattern.