Yatra tips

India’s tourism industry is experiencing a major transformation, fueled by the growing middle class and increasing disposable income. Asia Editor Peden Doma Bhutia and India Reporter Bulbul Dhawan recap this month’s developments, discussing India’s rising influence in global tourism. With the country’s booming economy making headlines, what does this mean for global travel?  

A bulging middle class, a mega-rich 1%, and a rapidly growing population are swirling to potentially make India a tourism superpower. But the country’s largest online travel agencies are not going to go to war; rather, they’re in a race for who can leverage the growth opportunities first and then on a long-term basis.

In this episode of the Skift India Travel Podcast, Dhruv Shringi, CEO and co-founder of Yatra.com, in conversation with Skift’s Peden Doma Bhutia, talks about timing the India IPO launch in September and how Yatra is looking at the booming travel market in the country. Delving into the integration of technology into Yatra’s services, Shringi shares about going beyond the standard booking functionality and how subscription programs like Yatra Prime play a pivotal role in enhancing customer satisfaction. 

Having missed its deadline of launching an Indian initial public offering (IPO) by this month, India-based online travel company Yatra.com has now said that it is “hopeful and confident of getting the IPO done in the near term.”

Focusing on personalization as a key factor in customer satisfaction, online travel platform Yatra.com has launched a subscription program — Yatra Prime. The online travel company aims to provide exclusive benefits and enhanced travel experiences for its members through the program.