Emme Hayes wasn’t happy with the “buy, use, and toss” flow of gear in the outdoor apparel industry. With constant pressure from brands and social media to buy the latest and greatest gear, the industry she loves and has worked in for much of her life wasn’t exactly living up to her – or its – values. Footwear and clothing account for some 8 percent of total carbon emissions, and though gear brands love to tout mantras of ever-increasing sustainability, buying new stuff constantly is never going to be as sustainable as using what you have for longer, and repurposing it when you’re done. In 2021, the climate activist and former apparel designer decided to do something about it, founding the digital platform Articles in Common as a marketplace for recreators to repurpose their outdoors gear and clothing to keep it out of landfills.