Recently, the 5th Hainan International Film Festival concluded in Sanya, Hainan, attracting guests from home and abroad as well as tourists to gather in Sanya, driving the popularity of the city continue to rise. “Our hotel room occupancy reached 90% in November, and in December, as a number of large-scale events such as the Hainan International Film Festival opened, the room occupancy averaged 96.8% from 1st December to 18th December, and weekends are basically full,” Cai Liwei, marketing and sales director of InterContinental Sanya Haitang Bay Resort said.