As the local saying goes, Fiji is a place “where happiness comes naturally.” Travel buyers and journalists at this past week’s annual Fiji Tourism Exchange event learned details of how much happiness has been coming here in the past year. Visitor numbers for 2024 are already up 11% compared to 2023, and the nearly one million visitors last year reached a new record for the island nation, representing nearly $1.5 billion U.S. Dollars in revenue to the country.