Accor tips

The hotel tech services company owned by hotel giant Accor is strengthening its offerings through the acquisition of a digital marketing agency. 

One of the hottest areas for hotel companies is the open sea. Accor, the Paris-based hotel giant, hopes to launch a yacht-style cruise line Orient Express Silenseas by 2026, according to a report in Bloomberg News on Wednesday.

Hertz is polishing its affordable car rental brands Dollar and Thrifty to help grow sales from more price-conscious business travelers.

Hotel companies have been launching new brands again. Hilton Worldwide said on Wednesday it had created its first hotel brand in the economy segment, Spark by Hilton. Accor, the owner of the world’s most hotel brands, said last week it had reorganized itself around its brands. Marriott International, Wyndham Worldwide, Hyatt, Kerzner, and Best Western have created or bought hotel brands in the past several months.

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Accor, the Paris-based hotel giant, will reveal on Thursday a new global “soft” brand, Handwritten Collection, featuring so-called lifestyle hotels. These mid-priced properties have funky furniture and buzzy restaurants and bars but don’t offer the full services of a premium boutique.

Vacasa Slashes 17 Percent of Workforce in Second Recent Round of Layoffs: It’s clear that Vacasa’s ranks were bloated, and that the company was not very well-run in recent years. Like several other now-struggling, newly public companies, Vacasa faces a challenging road ahead.

Good morning from Skift. It’s Wednesday, January 25. Here’s what you need to know about the business of travel today.

Accor put in place the pieces for a corporate re-organization this month. But this re-org is one of a few over the roughly decade-long reign of Sébastien Bazin, chairman and CEO. The latest changes have prompted some eye-rolling from analysts at investment banks and executives at competitor hotel giants.

Executives at Accor, Europe’s largest hotel operator with about 5,445 hotels worldwide, envy how U.S.-based hotel operators have consolidated North America. But they argue they have a better sense of the ground game for hospitality in the rest of the world.

Good morning from Skift. It’s Friday, February 24. Here’s what you need to know about the business of travel today.

Good morning from Skift. It’s Tuesday, March 14. Here’s what you need to know about the business of travel today.

Accor plans to broaden its subscription cards to be more global, granting members discounts and perks worldwide instead of regionally, the Paris-based hotel giant said Tuesday.

On Wednesday, we published a deep dive into Chinese outbound tourism by Asia Editor Peden Doma Bhutia. The spark of the story came from a discussion she had in December with Trip.com Chief Operating Officer Schubert Lou at Skift Global Forum East. “The article is an attempt to cut the clutter and talk about how the Chinese tourist has changed and how destinations should approach this change,” Bhutia told me this week. “Also, call it perfect timing, the deep dive came out the day China removed its final Covid-induced hurdle for travel and resumed issuing tourist visas.”

French hospitality giant Accor plans to grow its business through offering more experiences, as well as “surprising” its guests.

“There is no such thing as a new idea,” Mark Twain famously said, as we find ourselves back to square one: it turns out that offices are, in fact, pretty convenient places for people to work in.

Mondrian Singapore Duxton, a 302-room luxury hotel, has seen its opening delayed by a couple of months. The Straits Times has a fun profile by Louisa Lim of all the frenzy behind-the-scenes in how the joint venture by hotel group Accor and lifestyle brand builder Ennismore aims to get the five-star hotel just right.

France’s Accor is to work with Jin Jiang International Hotels on developing sustainable practices that cover construction, operations and even financing.

Hotel brand Zoku is opening its fourth property, which is located in Paris, on May 31.

Here are some excerpts from Daily Lodging Report from the past week. If you’re not a subscriber, you should be. Get news on hotel deals, development, stocks, and career moves. Sign up here, now.

Ennismore, the lifestyle hospitality group, said on Thursday it’s in exclusive talks for “a long-term partnership” with Cain, a privately held investment firm, to scale the hotel brand Delano worldwide.