Best Western tips

Hotel located just a few miles from pristine gulf beaches.

I wanted an update on BWH Hotel Group, the parent company of Best Western Hotels & Resorts. So I spoke with Larry Cuculic, president and CEO since late 2021.

CIC Hospitality is opening 30 boutique Aiden by Best Western hotels in Scandinavia, but they won’t come with staff in the flesh and blood standing at the front desk. 

It may have taken a quarter century for Extended Stay America to find its stars aligned. Yet several factors, such as U.S. infrastructure spending and the resilience of blended travel, look ready to support U.S. domestic demand for extended-stay hotels. And privately owned Extended Stay America has been adjusting its strategy to benefit from these trends over the next few years.

BWH Hotels — the official corporate name of the company long referred to as Best Western — is a global hotel business with about 4,700 hotels spread across 19 brands in more than 100 countries. It provides various services, including budget accommodation, boutique hotels, and extended stays.

Best Western isn’t known for its generous loyalty-program promotions. The rewards tend to be low value, and the offers have been hobbled by niggling restrictions.

Best Western isn’t known for its generous loyalty-program promotions. Its most recent offer was for a $25 gift card after two qualifying stays. Not a game-changer for most.