Brand usa tips

Good morning from Skift. It’s Thursday, April 4. Here’s what you need to know about the business of travel today.

Brand USA, the destination marketing organization for the United States, today announced that, as part of a planned succession process, its Board of Directors has appointed Fred Dixon as the company’s new President & Chief Executive Officer, effective July 15, 2024.

Elliott Ferguson, CEO of Destination DC, knows what’s needed to boost Indian arrivals to the U.S. capital.

Brand USA, America’s tourism marketing agency, is going to be advertising internationally during the Super Bowl for the first time. The ad will appear during the international broadcast in Germany and the UK.

Based on insights from nearly 300 DMOs, government departments and affiliated tourism entities worldwide, it explores effective marketing strategies for engaging travelers and offers a glimpse into the future of destination marketing. Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.

A senior U.S. official found himself explaining to world leaders how tourism works within the U.S. government.

International travel to the U.S. has been recovering faster since the U.S. lifted its vaccine requirement for inbound travelers in May, said Brand USA CEO and President Chris Thompson at a U.S. Senate hearing Tuesday. The absence of China, however, will prevent a full recovery.

Brand USA is hosting its first sales mission in Japan since the country opened to travel in October. The mission this month comes as Japan — a top U.S. tourist market — has been slow to rebound to its 2019 level.

Chris Thompson will step down as president and CEO of Brand USA, effective May 31, 2024. Brand USA is the U.S. ‘s destination marketing organization. Brand USA’s board of directors will work with an executive search firm to find a successor.

International travel to the U.S. has not returned to its 2019 peak, though some markets are doing better than others. Germany, for example, likely needs another year to recover, while India should exceed it this year, said Brand USA President and CEO Chris Thompson. None of that, however, will be enough to make up for the loss of China.