Great Britain tips

Good morning from Skift. It’s Thursday, November 16. Here’s what you need to know about the business of travel today.

Britain won’t see a full recovery in Chinese tourism next year – it won’t be until 2025 when Chinese tourists return to their pre-pandemic levels, VisitBritain CEO Patricia Yates told the UK Parliament’s Culture, Media and Sport Committee on Tuesday.

Destination marketing executives say they are taking a wait-and-see approach to ChatGPT. Some executives speaking last week at the ITB Berlin tourism conference said they aren’t sure yet whether ChatGPT and generative AI tools will have an impact on destination marketing and haven’t devoted internal resources directly toward its use. They offered their views during a the session titled “Digital, Personalized and Open: How DMOs Gain Ground in Digital Travel.” 

Enter the WGBH “Downton Abbey” sweepstakes by March 15, 2016, for a chance to win the grand prize: a six-day trip for two to Great Britain, including air, hotel, some meals, rail passes, and tours of Downton Abbey filming sites.

If you didn’t know that the “Great” in Great Britain was strictly a geographical term (it refers to the largest island – containing England, Scotland and Wales – of the British Isles), you’d be tempted to give Britain the accolade anyway. From dynamic London to misty Scottish mountains, there’s enough to see and do here to swallow up months of travel.