Klook tips

Klook, a leading platform for travel experiences in Asia, signed a letter of intent with the Tourism Authority of Thailand to boost experiences in the country. The company is hoping to double the number of bookings it has for tourism packages to Thailand this year.

How will the largest of the tours-and-activities marketplaces — Viator, GetYourGuide, and Klook — grow and compete in 2024? 

Klook, an online travel agency for tours and activities, transport, and travel services, said it had raised $210 million (about $290 Singaporean dollars) in capital with a mix of venture equity and bank financing.

When you think of Southeast Asia, one automatically assumes the region is largely tech-enabled with its super-app culture and payment wallets that leapfrogged traditional banking; all fluidly switched on for digital purchases. But this couldn’t be further from the truth for the tours and activities landscape across the region.

Saudi Arabia’s ambitious target to attract 100 million tourists a year, as part of its Vision 2030 to revive tourism, now has a new activities platform as part of its growth engine. 

The market for tours, activities, and experiences represents one of the most opportunistic and untapped prospects within the travel industry. It is highly fragmented, with a long tail of small suppliers, and it is rapidly shifting online. That makes it an attractive space for online intermediaries to consolidate market share from small offline players. 

Online travel marketplace Klook is ending the sale of certain exploitative wildlife attractions on its platform, with a new animal welfare policy, set to come into effect on 31 October.