Saudi Vision 2030 tips

With the spotlight on sustainability like never before, the hospitality industry the world over can – and is – playing a key role in supporting government ESG initiatives and green goals.

Jeddah Historic District Program (JHD), under the patronage of the Saudi Ministry of Culture, and Cruise Saudi, a fully-owned Public Investment Fund company, have signed a Memorandum of Understanding (MoU). This agreement aligns with the ambitious development goals of Saudi Vision 2030. This partnership is strategically designed to accommodate the increasing number of international cruise visitors who enjoy exploring the authentic sites of the historic district. Central to the goals of both Jeddah Historic District Program and Cruise Saudi is preserving the area’s distinctive cultural identity and historical landmarks while stimulating local economic growth. This collaboration encourages local entrepreneurship and investment, drawing on the private sector’s innovative capacities to enhance the visitor experience. This proactive involvement aims to boost job creation, foster small businesses, and promote sustainable economic activities that benefit the entire community.

Saudi Arabia’s spare-no-expense cruise brand Aroya is set to launch this December, promising cigar lounges, jacuzzis, 28 dining options, 20 venues for entertainment, a retail area, and wellness and spa facilities.

In Saudi Arabia’s latest tourism campaign, Argentine soccer star Lionel Messi aims to bust the stereotypes global travelers may have about the kingdom. The campaign emphasizes that Saudi Arabia has a lot to offer and is a welcoming destination, said Fahd Hamidaddin, CEO of the Saudi Tourism Authority.

Red Sea Global, the project developer in Saudi Arabia, is building up its hotel business, and it’s backed by a fund with more money than the market values of Hilton, Marriott and Accor combined.

Lionel Messi is back promoting Saudi Arabia in a campaign that says it wants to dismantle “walls” of “misconception” and break “outdated stereotypes.”

The Red Sea Global may not have very ambitious visitor numbers, but it is looking at India as a crucial source market. Speaking about Red Sea Global’s interest in the Indian market, Reema Almokhtar, director – travel trade marketing, tells Skift Asia Editor Peden Doma Bhutia about how they are looking to deliver value to Indian tourists.