Blended travel tips

What are the preferences and behaviors of Millennials and Gen Z travelers across the United States, the United Kingdom, and Germany?

The pandemic has led to a permanent change in how we live our lives between work and the personal. No longer just a trite category called “bleisure,” the idea of blended traveling is front and center for every major travel company now. How new strategies focused on the blended traveler will emerge more clearly in 2023, as the industry recognizes the whole traveler holistically.  

The adage “If you build it, they will come” has multiple meanings for Cory Carlson, regional marketing director at Four Seasons Resort and Residences Jackson Hole. 

When leisure travel bounced back quicker than business travel, hoteliers were quick to adjust their marketing campaigns and, like Miami’s Surfcomber, make speedy updates to enhance the amount of poolside furniture. 

InteleTravel acquired corporate travel consortium Hickory Global Partners, a firm nod to the rise of blended travel as employees increasingly blur the lines between vacations with business trips.

Good morning from Skift. It’s Friday, April 28. Here’s what you need to know about the business of travel today.

The U.S. Travel Association estimates domestic corporate travel won’t fully recover until 2025. But Capterra’s 2023 travel survey shows that 46% of travelers now travel more for work, compared to before the pandemic.