In a big step for animal rights, TripAdvisor (SmarterTravel’s parent company) recently announced it will no longer “sell tickets to, or generate revenue from, any attraction that continues to contribute to the captivity of future generations of cetaceans.” The policy on whale and dolphin activities is part of TripAdvisor’s broader commitment to improving the welfare of animals globally, particularly animals in tourism, which began in 2016 when the company adopted an animal attractions policy. Both guidelines extend to TripAdvisor’s activity-booking service Viator, as well.