Marketing tips

Major hotel groups in 2023 introduced a wave of brands, including Marriott’s StudioRes, IHG’s Garner, Spark by Hilton, and Hyatt Studios. These brands shouldn’t be confused with other new ones, such as Aman’s Janu, Kerzner’s Siro, Langham’s Ying’nFlo, TAG’s Paradox, and Paliosociety’s Le Petit Pali.

Trivago is rolling out its first major brand advertising campaign since the company changed its leadership seven months ago, and the multi-country ad blitz replaces its roster of professional pitch people with one actor who speaks numerous languages thanks to the power of AI.

Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.  

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season.

Amsterdam’s “Stay Away“ campaign hasn’t discouraged reckless tourists, according to a letter on Tuesday from the Mayor to the city council.

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho. 

This weekend, F1 fans can expect a visually enthralling experience, as custom real-time content tracks across the world’s largest LED screen of the Sphere, as part of the official broadcast for the Las Vegas Grand Prix.

Britain won’t see a full recovery in Chinese tourism next year – it won’t be until 2025 when Chinese tourists return to their pre-pandemic levels, VisitBritain CEO Patricia Yates told the UK Parliament’s Culture, Media and Sport Committee on Tuesday.

In episode seven of the Skift Ideas Podcast, we are joined by Michael Canning, co-founder and chief brand officer at Exceptional Alien, a travel platform leveraging the power of creatives and influencers to curate travel communities in order to highlight unique experiences through its ‘Travel Playbooks’.

If Viator turns profitable in 2024, would Tripadvisor consider a spinoff? Or would that be like giving up your favorite child?

Meta’s WhatsApp will be introducing a new service called Flows aimed at businesses worldwide for creating personalized experiences directly within chat threads.

The European Union is on track to ban marketing claims such as “climate neutral” by 2026 that scientifically based certification can’t validate.

Trivago built a global brand as a place to find hotel deals in the years leading up to its 2016 IPO based on a blitz of TV advertising. You couldn’t avoid the Trivago Guy on U.S. TV, and his male and female counterparts were equally ubiquitous in markets from Germany to Australia.

Three Trivago executives returned to the company in May after a 3-year absence, and two months later they brought back a semi-controversial ad pitchman, the Trivago Guy.

Visit Iceland launched a new campaign to attract space tourists on Tuesday. Called “Mission Iceland,” the campaign kicked off on November 16 with the launch of a billboard into space with the message: “Iceland. Better than Space.”

Tourism Australia’s new global campaign is, unlike its previous efforts, not focused on showcasing Australian celebrities. It’s instead addressing issues pertaining to overtourism and the country’s Indigenous communities through a film highlighting its attractions.

Marketers beware: Prior ways of marketing to Chinese consumers, including travelers, won’t work as well today because their preferences changed during the pandemic.

Imagine being able to create travel marketing campaigns, social media posts, and television ads in a matter of seconds with the click of a button. 

Before booking a trip with Celebrity Cruises, potential customers can now explore a virtual version of the experience — an offering that the company expects is the beginning of a long journey expanding operations in the metaverse. 

German flag carrier Lufthansa recently launched an advertising campaign around the FIFA World Cup. As part of the initiative, the airline published a one-minute video short called The Great Swap. A camera swoops around distinct cities, airports, streets,and landscapes, showing the alleged biggest jersey swap of all time. 

In Skift Research’s latest report check in on the current state of Expedia Group and Booking Holdings, the big two online travel agencies in the U.S. and Europe, as they recover from the Covid-19 pandemic.