Marketing tips

Tourism boards are preparing for a major update to Google Analytics. With the update, they would get deeper and streamlined insights into how visitors interact with their web content.

The Vienna Tourist Board has launched UnArtificial Art, a marketing campaign designed to ‘promote the city’s 100+ museums in order to “See the Art behind AI Art”’.

Priceline is implementing generative AI from Google Cloud in several areas of its business. 

The San Francisco Travel Association is making its first investment in connected TV advertising as part of its latest campaign to speed up its sluggish recovery and combat negative perceptions about the city. 

Academy Award winning actor Penelope Cruz is set to take to the skies in the latest global ad campaign for Emirates, having been announced as the airlines newest brand ambassador.

Trendy Buy Now, Pay Later offerings often mean travelers pile up debt and pay high interest rates to fund their vacations, but online travel agency CheapOair began promoting savings accounts with cash rewards as an alternative.

Samsonite are aiming to reignite the spirit of adventure and celebrate the golden age of travel with their latest campaign. 

Online travel is a weird industry when it comes to its outsized marketing spend as compared with other types of businesses.

The marketing team behind Barbie have made the doll a household name. The upcoming summer release of the official Warner Bros. movie ‘Barbie‘ on July 21, and the subsequent marketing push behind it, in part, illustrates how an 11.5-inch doll has managed brand success for over 60 years. 

Amazon.com Inc is partnering with travel booking site Priceline to offer discounts during Tuesday’s Prime Day, the first time an online travel agency has participated in the shopping event.

In the aftermath of Expedia turning off its hotel and vacation rental feed to Hopper, Steve Hafner, the CEO of travel search engine Kayak and dining platform OpenTable, thinks Hopper took advantage of the relationship.

Hilton Worldwide debuted a major international marketing effort a year ago – July 25, 2022 – that focused on reliable lodging experiences as its differentiator. It also debuted its first “platform” for the Hilton “masterbrand” — which essentially means it added the tagline “for the stay” to all of its Hilton messaging.

Good morning from Skift. It’s Wednesday, July 26. Here’s what you need to know about the business of travel today.

easyJet has launched a new campaign in collaboration with creative agency VCCP London that features some of the world’s most renowned faces in art brought to life.

Investors looking for short-term gains may be disappointed in Expedia Group’s second quarter — it missed analysts’ revenue expectations by $10 million. But if things actually work out according to Expedia’s playbook, a carefully laid foundation may start to trigger more lucrative results in 2024.

Nashville based Graduate Hotels has unveiled its latest brand campaign, “Generation G,” which aims to ‘celebrate the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life.’ 

Mondee is expanding further into corporate travel with its fourth acquisition of the year – it said Monday that it has acquired Skypass Travel for $15 million. 

IHG needed a new brand to appeal to two audiences — guests looking for something cheaper than the company’s 70-year-old flagship, Holiday Inn, and developers looking for a more cost-effective brand to run. The UK-based hotel giant on Wednesday took a step to fill this market gap by officially launching its 19th hotel brand, Garner an IHG Hotel.

The passenger who generated dozens of memes for accusing another passenger of being "not real" on an American Airlines flight is said to live in a multimillion-dollar house in Lakewood, Dallas, per a New York Post report.

Ever-ready to stick a thumb in the eye of other airlines, Spirit’s latest promotion turns mainstream loyalty marketing on its head. Instead of awarding more miles for higher-priced tickets—as has become the norm, with the proliferation of spend-based schemes—Spirit is offering a mileage bonus that increases as the airfare decreases. “The less you spend, the more miles you will get.”

Trentino is a province in Italy’s far north, where the Alps rise to a crescendo and pristine mountain lakes sparkle in the sun. Spending time in the great outdoors is what it’s all about here, but northern Italy is perhaps more prominent in the minds of many because of its hard-fought battle with coronavirus. We caught up with Paola Pancher, Head of Media PR & Advertising at Trentino Marketing, to find out more.