OpenAI tips

Skift Research believes that generative Artificial Intelligence represents a $28 billion-plus opportunity for the travel industry. It stands to change the way that we search for travel, how companies provide customer service, and could drive operational efficiencies across the industry.

Corporate travel agency Navan aims to expand its market share, using artificial intelligence to its full advantage. 

Travel booking company eDreams Odigeo is testing Google’s generative AI capabilities on its online platforms, the companies said Thursday. 

Expedia Group CEO Peter Kern, who’s been working on revamping the company since April 2020, said “it would’ve been impossible for the old us, three years ago,” to have been nimble enough to be among the first movers in generative AI among online travel companies.

Expedia Group has been at the forefront of the travel industry in releasing two generative AI tools for trip planning. Chairman Barry Diller claimed the company had a head start because of its ties with OpenAI CEO Sam Altman.

GetYourGuide, the booking platform for ticketed tours and activities worldwide, is the latest travel company to get a plugin on ChatGPT Plus. 

For developers, generative artificial intelligence will “allow our devs to kind of be super devs.” For consumers, it “can level the playing field from a service perspective.”

Skift has covered quite a few travel companies as they have released products powered by generative AI. Most have been about consumer travel planning and booking, primarily because those were the first products announced and released. 

Good morning from Skift. It’s Wednesday, June 28. Here’s what you need to know about the business of travel today.

Booking.com is rolling out an AI Trip Planner to U.S. members of its Genius travel rewards program on its mobile app starting Wednesday, the company announced.

Microsoft is working with more than 3,000 companies to explore ways they can implement generative AI into their businesses. 

TUI Group released a ChatGPT-powered chatbot on its UK app, the first of what is expected to be a wave of rollouts that incorporates generative AI into the company’s tech. 

Travel booking app Omio has announced the launch of its plugin for ChatGPT, which has been designed to enable users to discover the best way to travel in real-time, using data from Omio’s inventory of bookable tickets and the power of OpenAI’s technology.