Advertising tips

United Airlines launched a new era in branding for the company this year when it unveiled its Good Leads the Way marketing campaign, its largest advertising effort in a decade.

In a departure from the typical rose-tinted travel campaign, luxury rental booking platform Plum Guide sent individuals dressed as grim reapers around London this month with the stark message “The End Is Nigh” around their cloaks.

New Mexico visitor spend jumped more than 30 percent in the past two years, with the state seeing a significant tourism boom partly because of the New Mexico Tourism Department’s longstanding tourism campaign, New Mexico True. 

It’s tough for a National Football League team to make a return trip in two consecutive years to the Super Bowl, but online travel company Booking.com will be doing just that with a fourth quarter advertisement during the telecast.

Exoticca, a Barcelona-based online travel agency focused on affordable luxury tours and vacation packages, launched its first-ever brand campaign this year. The campaign, titled What a Time to be Alive, debuted in early January with TV spots in Canada and the United Kingdom and digital ads in the United States, Mexico and Spain.

Tourism agencies are investing more of their advertising dollars in streaming because of its targeting precision, measurement and flexibility.

While Alphabet, Google’s parent, saw advertising revenue tick down 1.6 percent in the fourth quarter, travel and retail revenue increased.

Priceline is launching a new marketing campaign centered on its travel deals with an ad airing just before kickoff of the Super Bowl on Sunday.

North Dakota authorities recently unveiled a new tourism campaign named Hello that it believes will help boost recognition of the state.

Expedia Group has 10 consumer brands, but its marketing strategy shifted starting in late 2021 to emphasize three core brands above all others: Expedia, Hotels.com and Vrbo.

Travel metasearch sites such as Trivago and Tripadvisor fell considerably short of pre-pandemic 2019 revenue levels in 2022 while travel companies in other sectors, such as Airbnb in short-term rentals, and tours and activities provider Viator greatly exceeded their marks from three years ago.

Puerto Rico has seen tourism boom coming out of the pandemic, and the island’s authorities believe it’s poised for another surge in visitor numbers — thanks to a new marketing campaign showcasing its culture.

The Kansas City Chiefs weren’t the only ones celebrating on Sunday night. The companies that shelled out for spots during the big games, which more than 100 million people were expected to tune in to see, are watching closely as social impressions, commentary, and — in some cases — sales roll in.

An ad by the Lufthansa Group has been banned in the UK after it was found to mislead consumers over the airline’s carbon emissions reduction efforts.

Google said Tuesday it will debut globally over the next few weeks a tool, Performance Max, that enables hotels to create digital ads in multiple formats to reach travelers across six of its ad channels, namely YouTube, Display, Search, Discover, Gmail and Maps.

Booking.com does it and so do Amazon, Etsy and Alibaba, so why not Airbnb?

What’s next for Airbnb? Among the possibilities are a new array of services for hosts and guests, some for free and some for sale, and an advertising platform that might include sponsored listings.

Hotels.com is turning to celebrities to provide sales pitches in a campaign appearing on its own digital channels instead of TV.

In the perennial quest to turn bargaining-hunting travelers with little brand loyalty into customers making bookings and generating revenue through paid advertising, Airbnb widened its already substantial advantage in 2022 over rivals Booking Holdings and Expedia Group.

Booking.com, which has marketing relationships with the International Cricket Council and the Union of European Football Associations, is playing ball with Major League Baseball.

Choice Hotels recently launched a new marketing campaign featuring actress Zooey Deschanel as part of its efforts to increase direct bookings.