Advertising tips

It may seem that it took one purportedly “stereotypical” tourism campaign for Fiji to realize that happiness, a brand truth that the destination continues to highlight in all its campaigns, isn’t something that is switched on for tourists — it’s how the country lives.

Vrbo released the first of three new ads this week focusing on customer service guarantees instead of the homes themselves.

Marriott International has long relied on its array of 30 brands to appeal to diverse mix of travelers. But the hotel giant increasingly would like consumers to believe its loyalty program gives them access to a surprising mix of lodging. Its marketers appear to hope that travelers will make Marriott’s mobile app their default place to book hotels.

When Ad Age announced its “2023 Creativity Awards” on Monday, it handed one to Hilton for having the year’s “best rebrand.” The hotel giant’s brand platform, “It Matters Where You Stay,” helped the U.S.-based hotel giant differentiate itself from competitors, the trade publication said.

Skift Research believes that generative Artificial Intelligence represents a $28 billion-plus opportunity for the travel industry. It stands to change the way that we search for travel, how companies provide customer service, and could drive operational efficiencies across the industry.

Tourism agencies are developing more sophisticated and granular destination influencer marketing strategies as content creators hone their skills, reach, and transparency about niche audiences.

Hong Kong’s March retail sales rose 40.9 percent from a year earlier, the second biggest percentage rise on record, as consumer and visitor spending continued to improve, though the low base of comparison also contributed, government data showed on Thursday.

As the global hospitality industry continues to bounce-back post pandemic, Hilton has launched a new brand campaign to boost hiring inspired by the very individuals that make your stay happen – Hilton team members.

A giant Hotels.com advert on the side of one of the oldest, mix-used buildings in downtown Los Angeles is hard to miss.

The San Francisco Travel Association is making its first investment in connected TV advertising as part of its latest campaign to speed up its sluggish recovery and combat negative perceptions about the city. 

Anyone still in touch with their inner child may be drawn to the whimsy, color, and movement in Shangri-La’s new brand video. But will the marketing campaign resonate and boost bookings among guests looking for a luxury hotel experience?

In the past week, the European Commission has issued two separate statements of objections to Google and Booking Holdings over antitrust concerns.

With the 2023 UEFA Champions League final in the books, Turkish Airlines is readying its second year as the organization’s airline sponsor. 

Hilton Worldwide debuted a major international marketing effort a year ago – July 25, 2022 – that focused on reliable lodging experiences as its differentiator. It also debuted its first “platform” for the Hilton “masterbrand” — which essentially means it added the tagline “for the stay” to all of its Hilton messaging.

Good morning from Skift. It’s Wednesday, July 26. Here’s what you need to know about the business of travel today.

Passengers are losing their patience with American Airlines, complaining that flight attendants are hard selling the carrier's credit cards on planes.