Advertising tips

Destination Canada has joined forces with Nicole Byer, host of the Netflix show ‘Nailed It!’, on a series of short videos designed to teach viewers ‘how to winter the Canadian way.’

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’.

Tripadvisor’s national ad campaign touting its Viator tours and activities brand includes a spot called “Viator Makes Museum Tours Juicy Again.”

Tripadvisor’s Viator has long been one of the largest online travel agencies for tours and activities. But to juice its revenue, it began letting tour operators spend more for better placement in Viator search results.

In episode seven of the Skift Ideas Podcast, we are joined by Michael Canning, co-founder and chief brand officer at Exceptional Alien, a travel platform leveraging the power of creatives and influencers to curate travel communities in order to highlight unique experiences through its ‘Travel Playbooks’.

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become ‘best friends’ thanks to their shared love for ‘eating food and going places’.

Visit North Carolina has launched ‘For Real Fall Colours’, a new new campaign in partnership with its creative agency Luquire. 

British Airways is has debuted a new seasonal advertisement to celebrate the Hindu festival, Diwali. 

Skift Research conducted an extensive data-scraping of the Google Hotels platform to understand Google’s role in the hotel distribution landscape.

The new Eurostar – which has been created following the merger of Eurostar and Thalys – has launched with a new brand identity, all underpinned by its new motto, ‘Together We Go Further’.

A Swedish advertising firm has created a ‘skin-friendly travel agency’ to combat the rising number of skin cancer cases in Sweden. 

Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with award-winning creative agency, Beautiful Destinations, on a new creative campaign featuring 30 pieces of short-form video content.

Trivago built a global brand as a place to find hotel deals in the years leading up to its 2016 IPO based on a blitz of TV advertising. You couldn’t avoid the Trivago Guy on U.S. TV, and his male and female counterparts were equally ubiquitous in markets from Germany to Australia.

Three Trivago executives returned to the company in May after a 3-year absence, and two months later they brought back a semi-controversial ad pitchman, the Trivago Guy.

Airbnb was the top-spending travel brand on U.S. national TV during the first 11 months of 2022 at an estimated $86.5 million, but it was merely the ninth most-seen among travel websites, hotels and motels, resorts and theme parks, cruise lines and airlines.

United Airlines is taking a subtle dig at rival Southwest Airlines’ massive number of holiday season cancellations in an ad it’s airing during the Super Bowl on Sunday.

Although some advertisers reined in their budgets for some Google products, the company’s travel and retail verticals led Google’s search and other revenues in the third quarter.

German flag carrier Lufthansa recently launched an advertising campaign around the FIFA World Cup. As part of the initiative, the airline published a one-minute video short called The Great Swap. A camera swoops around distinct cities, airports, streets,and landscapes, showing the alleged biggest jersey swap of all time. 

Good morning from Skift. It’s Wednesday, November 30. Here’s what you need to know about the business of travel today.

Pure Michigan is back. The advertising arm of Travel Michigan, the state’s official tourism promotion office, is launching a national winter marketing campaign for the time since 2019, featuring videos showcasing Michigan as a prime destination for cold weather adventures.

Good morning from Skift. It’s Thursday, December 22, and here’s what you need to know about the business of travel today.