Campaign tips

A lesser-known region in Italy wants to reap the rewards of tourism.

Airbnb launched its latest brand campaign, “Get an Airbnb,” last week, using animation styles reminiscent of the previous “Airbnb It” campaign from last fall that targeted hosts. 

The Sharjah Airport Authority has initiated summer activities to enhance the travel experience for passengers across various age groups, with the intent to make their journey memorable during this holiday season.

Visit Iceland launched a new campaign to attract space tourists on Tuesday. Called “Mission Iceland,” the campaign kicked off on November 16 with the launch of a billboard into space with the message: “Iceland. Better than Space.”

Tourism Australia’s new global campaign is, unlike its previous efforts, not focused on showcasing Australian celebrities. It’s instead addressing issues pertaining to overtourism and the country’s Indigenous communities through a film highlighting its attractions.

German flag carrier Lufthansa recently launched an advertising campaign around the FIFA World Cup. As part of the initiative, the airline published a one-minute video short called The Great Swap. A camera swoops around distinct cities, airports, streets,and landscapes, showing the alleged biggest jersey swap of all time. 

Pure Michigan is back. The advertising arm of Travel Michigan, the state’s official tourism promotion office, is launching a national winter marketing campaign for the time since 2019, featuring videos showcasing Michigan as a prime destination for cold weather adventures.

New Mexico visitor spend jumped more than 30 percent in the past two years, with the state seeing a significant tourism boom partly because of the New Mexico Tourism Department’s longstanding tourism campaign, New Mexico True. 

Ireland is taking the next step in its comeback as the country’s tourism board recently unveiled a new $84 million marketing campaign with the goal of boosting visitor revenue beyond pre-pandemic levels. 

Exoticca, a Barcelona-based online travel agency focused on affordable luxury tours and vacation packages, launched its first-ever brand campaign this year. The campaign, titled What a Time to be Alive, debuted in early January with TV spots in Canada and the United Kingdom and digital ads in the United States, Mexico and Spain.

Priceline is launching a new marketing campaign centered on its travel deals with an ad airing just before kickoff of the Super Bowl on Sunday.

North Dakota authorities recently unveiled a new tourism campaign named Hello that it believes will help boost recognition of the state.

Puerto Rico has seen tourism boom coming out of the pandemic, and the island’s authorities believe it’s poised for another surge in visitor numbers — thanks to a new marketing campaign showcasing its culture.

Hotels.com is turning to celebrities to provide sales pitches in a campaign appearing on its own digital channels instead of TV.

The Four Seasons wants to convey how its staff goes above and beyond the call of duty to entertain guests in its Based on a True Stay campaign.

Good morning from Skift. It’s Tuesday, April 4. Here’s what you need to know about the business of travel today.

VisitDenmark is turning to deepfake artificial intelligence to help drum up interest in the country. Its latest marketing campaign includes iconic tourist attractions outside the country like the Mona Lisa and the Statue of Liberty sharing a simple message, “Don’t come to see me — visit Denmark.”

Club Med has had more re-inventions than Justin Timberlake. But the all-inclusive brand run by Chinese conglomerate Fosun International thinks it can finally bring the sexy — and profit — back to its 70 getaways that arc from Bali to China’s Hainan Island to the French Alps and Florida.

Football legend Lionel Messi has ditched his Paris Saint-Germain kit for Louis Vuitton as he stars in his first solo campaign for the fashion house’s ‘Horizon’s Never End’ campaign.

It may seem that it took one purportedly “stereotypical” tourism campaign for Fiji to realize that happiness, a brand truth that the destination continues to highlight in all its campaigns, isn’t something that is switched on for tourists — it’s how the country lives.

With “Wisdom & Obi,” the creative team at Expedia have successfully captured the essence of travel.