Campaign tips

Train travel has seen a surge in popularity with the growing emphasis on slow travel and making a holiday more sustainable. The latest government data on train travel shows that there was a 155% increase in passenger rail journeys last year. Furthermore, research shows that 64% of UK travellers are searching for green travel options, including choosing more environmentally friendly transport options and sustainable accommodation. VisitScotland’s new campaign encourages people to enjoy train travel by promoting a route that connects all of Scotland’s historic cities by train.

With less than three months to go until the Super Bowl LVIII touches down in Las Vegas, the destination has launched a new campaign urging football fans to ‘celebrate excessively’ during its inaugural stint as host city.

Napoleon was born in Ajaccio on 15 August 1769, the year the French took back Corsica from the Genoese and just a few months after the birth of Arthur Wellesley – later the 1st Duke of Wellington – in Dublin.

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho. 

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’.

Sonoma County Tourism has announced the launch of its “Discover Your &” consumer marketing campaign, which is designed to inspire visitation to the destination in the off-peak season of November through April. 

The Tourism Authority of Thailand unveiled a new marketing campaign “Meaningful Relationship” at the World Travel Market event in London on Monday.

Andalusia Tourism launched a campaign on Wednesday warning tourists they’ll fall in love with Spain’s Andalusia region.

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become ‘best friends’ thanks to their shared love for ‘eating food and going places’.

Destination DC will be aggressively promoting Washington’s unique attractions and experiences in a $20 million campaign set to launch Wednesday.

Visit North Carolina has launched ‘For Real Fall Colours’, a new new campaign in partnership with its creative agency Luquire. 

Visit Sweden launched a new marketing campaign to remind the world to stop mixing up Sweden with Switzerland, the tourism board announced on Tuesday.

In collaboration with the European Travel Commission, the Croatian National Tourist Board and the Slovenian Tourist Board are continuing their joint promotional campaign, "Naturally Yours - Taste, Feel, Love."

British Airways is has debuted a new seasonal advertisement to celebrate the Hindu festival, Diwali. 

Los Angeles Tourism & Convention Board (LA Tourism) has launched its largest ever consumer advertising campaign in the United Kingdom and Ireland.

Florida is highlighting its nature trails and trail towns in a $5 million marketing campaign.

The new Eurostar – which has been created following the merger of Eurostar and Thalys – has launched with a new brand identity, all underpinned by its new motto, ‘Together We Go Further’.

Puerto Rico is launching a new marketing campaign aimed at travelers who were forced to delay or cancel trips because they couldn’t get their passport in time.

New Zealand is launching a new tourism campaign with Kiwi director and actor Taika Waititi to attract visitors after the sector was hammered by Covid-19 and border closures.

Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with award-winning creative agency, Beautiful Destinations, on a new creative campaign featuring 30 pieces of short-form video content.

Ras Al Khaimah Tourism Development Authority (RAKTDA) in partnership with award-winning creative agency, Beautiful Destinations, harnesses the power of short-form video in a new landmark creative video campaign.