Campaign tips

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy media ecosystem. So Skift checked in to see how it’s been going.

Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, is launching a new ad campaign to show that you can “book whoever you want to be” on vacation. he campaign, featuring award-winning American actor, producer and writer Tina Fey marks the continuation of the successful Booking.yeah campaign that will debut live during the “big game” on February 11. A sneak peek of the ad can be found on YouTube.com/Bookingcom.

A revamped Trivago Guy campaign, this one using just one actor whose monologue is powered by AI, is getting a mixed reaction in the 20 or so markets it’s running in around the world.

Los Angeles Tourism is launching its most expensive and far-reaching advertising campaign on February 1 in Paris. 

Good morning from Skift. It’s Tuesday, January 9. Here’s what you need to know about the business of travel today.

Indian online travel agency EaseMyTrip announced on Monday that it has suspended all flight bookings to Maldives in what its Co-Founder and CEO, Prashant Pitti, deemed was in “solidarity with the nation.”

Visit Portugal celebrated the New Year launching a new campaign that was presented in Lisbon. #It’s not tourism. It’s futourism, is the motto for this campaign that sets 12 New Year’s resolutions for the tourist of the future.

The through the line campaign includes national OOH, with rail site coverage that invites those travelling by train to imagine the joy of travelling by infinity pool. The roll out continues across digital, social, owned channels and PR from 1st January.

Campaign captures the essence of a vacation with MSC Cruises, celebrating human connection, unforgettable experiences and outstanding destinations

Under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council; Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), today launched the third edition of the #DubaiDestinations winter campaign. The campaign puts the spotlight on the unique places, activities and attractions that make Dubai one of the world’s most-loved winter getaways.

Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi, has unveiled Find Your Pace. The new global campaign inspires curiosity for every type of traveller to explore Abu Dhabi, presenting the destination’s hidden gems and popular attractions through a new lens. With Find Your Pace, Experience Abu Dhabi ignites curiosity and encourages visitors to create their own unique journey, from the known to the unknown, through ancient heritage sites and iconic modern treasures. It showcases the pursuits, passions, and colour palettes that visitors will uncover within the destination – whether they are seeking the thrill of adventure, immersive cultural experiences, or simply a relaxing break amid natural landscapes.

Efforts are underway to save an important part of Italy’s heritage.

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Pace’, with the aim of inspiring curiosity ‘for every type of traveller.’

Experience Abu Dhabi has launched a new global campaign titled ‘Find Your Place’, with the aim of inspiring curiosity ‘for every type of traveller.’

Trivago is rolling out its first major brand advertising campaign since the company changed its leadership seven months ago, and the multi-country ad blitz replaces its roster of professional pitch people with one actor who speaks numerous languages thanks to the power of AI.

Sri Lanka has finally announced its plans to roll out its global tourism marketing campaign urging tourists “You’ll Come Back For More,” marking the first such campaign since 2007.  

Air New Zealand has taken inspiration from Hollywood with the launch of ‘The Great Christmas Chase’, a new stunt-filled campaign video designed to celebrate the upcoming busy festive season.

The brand’s most innovative campaign in recent years recognizes the potential of transformative travel, delivering awe-inspiring on-property offerings and a new visual identity

IHG Hotels & Resorts is getting into the holiday spirit with the launch of a new experiential winter campaign at a selection of its American properties. 

Destination Canada has joined forces with Nicole Byer, host of the Netflix show ‘Nailed It!’, on a series of short videos designed to teach viewers ‘how to winter the Canadian way.’

Las Vegas, the Official Host City of Super Bowl LVIII, has launched a petition on Change.org urging football fans to encourage excessive celebration during the city’s first foray into hosting the Super Bowl on Sunday, Feb. 11, 2024. The petition was accompanied by a music video featuring former NFL All-Pro wide receiver Chad “Ochocinco” Johnson and Grammy-nominated artist Tobe Nwigwe. The petition is a nod to the fact that while professional sports often restrict excessive celebrations, they are always encouraged in Las Vegas. “Whether you are on the Strip, in the stadiums, or just here for a good time, Las Vegas will forever be the home of excessive celebration,” reads the petition in part.