Campaign tips

VisitBritain is jumping on the artificial intelligence bandwagon.

As the global hospitality industry continues to bounce-back post pandemic, Hilton has launched a new brand campaign to boost hiring inspired by the very individuals that make your stay happen – Hilton team members.

Saudi Tourism Authority officially launched its seasonal campaign, Rethink Summer, aimed at promoting the country as a diverse, unique summer destination. Calling Saudi the fastest growing destination worldwide, Ahmed Al Khateeb, minister of tourism and chairman of the Saudi Tourism Authority said the campaign builds on the fact that Saudi has proved to be a yearlong destination for visitors. “Our partners in the private sector are instrumental in this campaign, offering over 1.8 million additional seats for inbound flights, more than 15,000 new hotel rooms, and over 100 products tailored to meet the taste of all our visitors this summer. This is the largest contribution of the private sector yet,” Al Khateeb said. The destination is set to hit significant milestones this year, from the opening of the first three resorts at The Red Sea, an ambitious, regenerative, luxury tourism development, to Neom’s Sindalah Island. Diriyah, the 300-year-old mud city and birthplace of Saudi also recently celebrated the welcoming of one million visitors since its opening in November.

Academy Award winning actor Penelope Cruz is set to take to the skies in the latest global ad campaign for Emirates, having been announced as the airlines newest brand ambassador.

Samsonite are aiming to reignite the spirit of adventure and celebrate the golden age of travel with their latest campaign. 

Minneapolis recently concluded an aggressive marketing push titled “See What All the Fuss Is About,” a spring tourism campaign meant to combat the online narrative that the city’s a ghost town and its best days are forever behind it.

The Philippines on Tuesday unveiled its new tourism campaign, “Love the Philippines,” marking a departure from its decade-long slogan, “It’s More Fun in the Philippines.”

easyJet has launched a new campaign in collaboration with creative agency VCCP London that features some of the world’s most renowned faces in art brought to life.

Nashville based Graduate Hotels has unveiled its latest brand campaign, “Generation G,” which aims to ‘celebrate the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life.’