Travel Trends 2024 Report (Part 6): Authentic Wellness
In this series of articles, I talk to a wide range of travel experts, insiders and luxury brands to find out more about the future of travel for next year and beyond. In Part 1, I wrote about the search for authentic travel and how technology can elevate travel experiences. For Part 2, I spoke to Black Tomato about the rise in people wanting to capture special moments through travel experiences. In Part 3, I looked at the rise of sustainable architecture, the return of maximalist hotel design and the quest for the best of sleep science. In Part 4, Cazenove+Loyd x Globetrender revealed their seven key travel trends for 2024. For Part 5, I spoke to wellness experts about the growth in demand for immersive well-being experiences when travelling. Today, for Part 6, and the last article in this Trends series, I write about a return to age-old traditions in the burgeoning wellness industry.